Do you have graphic design or website questions? We have put together a list of Frequently Asked Questions. If you don’t see an answer to your question, just send us an email and we will do our best to find out for you and add it to the list.
Why do I need a professional graphic designer for my business?
First impressions are extremely important in promoting your business. There are an increasing number of accessible design resources available for do-it-yourselfers, but professional designers have had years of training and experience beyond desktop publishing and into marketing, typography, brand development and usability. The quality of your branding and promotional printed material will reflect either positively or negatively on whether a client is attracted to your product or service. Choosing a good designer can be the most important decision you make, whether you are just starting up, or redesigning and refreshing your existing business image.
Why do I need a website for my business?
There are lots of good reasons for having a website, but the bottom line is, in todays’ business and social environment, you can’t afford not to have one. Whether you are selling online or just sharing information you should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.
Why should I get a professional designer to do my website?
Many consumers and potential clients today are using the internet exclusively to shop for products and services. Your website may be the only chance you have to make a first impression, so you want it to be a good one. In addition to design, most professional web designers will also have experience in marketing, web user experience, best practices and accessibility. They are going to take the time to understand you and your business so that your website is best-tailored to suit your needs. .
What is meant by Domain Name and Domain Hosting?
This is a question that most new clients ask. They are two separate things, and it can be confusing.
Your Domain Name is usually your name, or the name of your business, followed by .com, .ca, .org, etc. This is how you are ‘registered’ on the worldwide web. It is also how people will find you on the internet, so it is a good idea to make it easy to remember if possible. Your domain name is renewed annually. Often you can register your Domain Name at the same place you do your Domain Hosting, so if you don’t have a domain name already, you might want to search for a host at the same time and register your name there if possible.
Domain Hosting is like renting space on the internet. There are many options online for hosting, or ‘paying rent’ on a yearly basis. Your hosting ‘plan’ should also include email accounts and other features like analytics, etc. It is a good idea to check with your website provider before choosing a host, especially if it is offered as a ‘free’ service, as it may not have the requirements you need to host your particular website. It is also important that it has a good support network and an easy-to-use interface if you are going to manage your domain yourself.
Does Grasshopper Graphics offer Domain Name Registration and Hosting?
Yes. We offer hosting for an annual fee, and can also search and register your domain name for you. Our hosting also includes renewals, analytics and email setup, site map submission to Google, spam blocking and troubleshooting.
What else do I need to know before I get a website?
- The best way to decide what kind of website you want is to ask yourself what you want your website to do for you and what you want it to look like. We are here to answer any questions you might have, but you might want to start with some of these:
- What is your prime motivation for having a website?
- How would you describe your business or organization?
- Who will be viewing the site (or who is your market?) and what do you have to offer them?
- What is your budget for this project?
- What is your timeline for this project?. Who are the decision-makers for the project and expected timeline for decisions to be made?
- What are some other sites that you like, and why do you like them? (design, usability, navigation?).
- Have you seen what your competitors are doing on their websites? What do you like and what don’t you like?
- Do you have a logo or brand, with a tagline that tells your market what you are offering?
- What is the ‘feeling’ you want to evoke (eg: friendly, corporate, no frills, upbeat, etc.)?
- Do you have something to sell, and if so, how do you want to sell it? Are you set up with Paypal or do you need a shopping cart?
- How much time do you have to spend online? Do you have a site administrator for questions or blog submissions/entries?
- How do you plan to spread the word about your website? Apart from natural SEO promotion, will you need an email campaign?
- Do you want to be able to make changes to your own site? What is the extent of the changes? How Often?
How long will it take to design my website? What is the process?
Timing varies with size and complexity, but an average site takes between 4-6 weeks after an initial design is approved. This is necessarily dependent on how soon we receive the content files (text, images, documents, etc.) from the client. When an agreement has been reached to design your site, you will be given instructions on what is required to begin the site.
How much will it cost?
Again, prices are dependent on size of site, requirements and complexity. After an initial consultation we can usually give you at least a ballpark figure, and/or write up a proposal with cost breakdowns.
What is SEO and why do I need it?
Search Engine Optimisation or SEO is the process of ensuring a website can be found in search engines by using words and phrases that relate to what the site is offering. A search engine such as Google will promote pages it thinks are authority pages to the top of it’s rankings.
Very simply, getting high search engine rankings involves writing content and building links. This means writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others. Links are votes and votes get you elected to page 1.